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STRATEGIC FINANCE FOR FOUNDERS WHO WANT CLARITY -NOT CHAOS

I’m Mike Kraft, a fractional CFO and strategic finance leader guiding emerging omni-channel brands from startup to scale with financial discipline and clarity so founders can make smarter, faster decisions.

Finance should sharpen thinking and drive change across your organization - not overwhelm teams with reports.

I believe great finance isn’t just about the numbers - it’s about helping leadership teams see the path forward, anticipate challenges, and act with confidence.

I prioritize finding clarity in strategic planning over backward-looking noise so you can scale with total confidence.

Selection of current and previous clients:

Services

Hands-on, outcome-driven financial leadership for ambitious founders

Fractional CFO & Strategic Finance Leadership

Embedded strategic partnership to your leadership team, investor-ready dashboards, capital planning, financing support & exit-readiness

FP&A, Forecasting & Decision Support

Dynamic, forward-looking models, what-if scenarios, and simple dashboard views that help teams move faster.

Cash Flow, Runway & Growth Planning

Cash visibility, runway clarity, and strategic growth planning that balances risk and ambition.

Stage-Appropriate Systems & Financial Infrastructure

Professionalize your finance function with technology, dashboards, decision-making frameworks

How I Work

I partner with founder-led brands as a member of the leadership team, supporting day-to-day decision-making and guiding long-term strategy. I've supported pre-revenue companies with strategic planning and reporting infrastructure, transformed 8-figure brands with financial discipline and enhanced visibility, and guided companies from inception through multiple rounds of financing and exits. 

01

Monthly fractional CFO engagements

02

Project-based finance support

Seamless integration with your executive team. Think part-time version of a full-time need with cross-functional collaboration, embedded in your team and your systems day-to-day decision-making.

Ongoing fixed fee strategic oversight and partnership that scales with you. 

Targeted support for high-stakes capital or planning needs, pivot and turnaround initiatives

03

Hands-on, collaborative partnership

Tailored for High-Velocity Founders

$1MM–$50MM+

Founder-led tech, CPG, and e-commerce companies typically between $1MM–$50MM+ in revenue, moving fast and needing financial clarity and decision-making support.

  • Moving from startup survival to deliberate scale.
  • Teams who NEED HELP ALIGNING GROWTH INITIATIVES WITH FINANCIAL OUTCOMES

Testimonial:

So much of day-to-day business can feel transactional but when you find someone that not only executes quickly and alleviates an otherwise overwhelming pain-point, but is also an absolute joy to work with, you know you've found that perfect fit.

Mike is not just a finance whiz, helping to swiftly & smartly consolidate all our financial data so that it could inform crucial financial projections that ultimately enabled us to make intelligent business decisions, but he does it with such a personable, can-do attitude that you might often forget you're "working". - Kif & Co

12+

Years of strategic finance leadership

Dozens

Founders supported through scale and transition

Scratch

Finance functions built from zero to fully operating

Ready for lift off?

If you’re scaling and want a finance partner that helps you think clearly and move confidently, let’s talk.

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